Academic Program

Intensive, Flexible, Deep: EMC2 brings to you a high impact program that is designed to future-proof you.

The program is aimed at equipping students with the engineering, management, and design skills to drive innovation in new or established technology companies. The student, at the end of the program, will think like an engineer and act like a leader. The curriculum is designed by renowned academicians and leaders from Industry to achieve the goals of a high impact program.


EMC2 – The dual post graduate program — MBA(Exec) and PGP, Technology

EMC2 focuses on what managers need to know to lead technology product and service-driven companies to success through technology. Students develop a firm grounding in business leadership through GITAM’s prestigious Hyderabad School of Business and complete post graduation in technology from Blackbuck with IIT Hyderabad as knowledge partner, one of the country’s leading engineering schools

Designed for managers with the ambition to challenge for greater responsibility and more senior positions, the Executive MBA program provides the right platform to enhance executive capabilities of professionals at various levels. EMC2 is a rich learning environment that accommodates the understandable time constraints of managers. Completed over 18 months, it consists of weekend modules for mostly Saturdays and a few Sundays. The program equips the student to apply new insights, knowledge and skills, providing immediate return on investment for the student and the employer throughout the program.

The curriculum is current and global in its orientation. It is an exciting, creative program with multiple learning methods, including interactive technologies, class discussions, syndicate projects, case studies, group problem-solving activities, simulations and projects.

Faculty who teach on the program come from leading business schools around the world and combine academic rigour with practical business experience.


DESIGNING THE FUTURE. EMC2 students graduate with a solid foundation in management and design innovation, a core analytical background and an intimate knowledge of product and service development. They are poised to lead the entire innovation life cycle by striking the ideal balance between big picture approaches and detail-oriented processes for problem solving.


EMC2 STUDENTS LEARN THAT TRUE INNOVATION IS ABOUT SEEING THE WORLD NOT ONLY AS IT IS BUT ALSO AS IT COULD BE.

Our curriculum emphasizes both process and possibility-based thinking. The integration of both ways of thinking enables students to develop innovative solutions and create new and meaningful customer experiences from system design through finished product.






Course Outcome

Designed for managers with the ambition to challenge for greater responsibility and more senior positions, the Executive MBA program provides the right platform to enhance executive capabilities of professionals at various levels. EMC2 is a rich learning environment that accommodates the understandable time constraints of managers.

The curriculum is current and global in its orientation. It is an exciting, creative program with multiple learning methods, including interactive technologies, class discussions, syndicate projects, case studies, group problem-solving activities, simulations and projects.

The course is designed to help executives at multiple levels:

Executives can utilize the program to accelerate career and put it on fast track.
Executives can utilize the program to get introduced to next generation of management techniques and upgrading their technology appreciation for Industry 4.0 and grow to Account Heads / Geography Heads / Practice Heads / Vice Presidents and CXO level jobs.
Executives can gain extensive and essential knowledge to start off their own ventures.
Executives who own businesses can gain mindset and tools to take the business to next growth phase.

What does it take to lead the current and future technology space? — knowledge, engaging personalities and leadership skills. EMC2 could open up many opportunities in that space. The program would provide the comprehensive business foundation that students need by helping them solidify functional skills and strengthen technology skills for the future. As the world becomes increasingly complex and companies face global competition, many seek to differentiate through innovation. A real sell of the EMC2 Program is its emphasis on a design-thinking mindset.

The program will produce graduates who:

Are equipped with mental models to take leadership of complex projects and drive them to success.
Become original thinkers, entrepreneurial and hence can spot opportunities, strategize and execute projects in an innovative way.
Are competent, creative, and highly valued professionals in industry, academia, or government.
Are continuous learners, flexible and adaptable in the workplace, possess the capacity to embrace new opportunities of emerging technologies, and embrace leadership and teamwork opportunities, all affording sustainable engineering careers.
Act with global, ethical, societal, ecological, and commercial awareness expected of practicing engineering professionals.




Learning Model

Mental models have been researched extensively over the past several decades, and have been implicated in many phenomena that are fundamental parts of human cognition, such as the ability to reason—inductively and deductively—about complex physical and social systems, to generate predictions about the world, and to form causal explanations for what happens around us. The best research in modern learning theory suggests that fundamental change is needed to the traditional approach to learning and teaching. We understand learning as a socially constructed activity and we conceptualize lifelong learning as a process of social and personal discovery beyond acquisition of knowledge. Our learning model is built on this framework.

Our model provides innovative ways to better prepare students for today’s super complex world. Our model provides advanced learning opportunities for emerging and current leaders and other professionals that supports enhancements of skills and knowledge required for now and for the future

Our model is based on UNESCO’s five pillars of learning :

Learning to know: Formal acquisition of required knowledge.
Learning to do: Acquisition of applied knowledge and experiences.
Learning to do together: Team work.
Learning to Be: Learning that contributes to discover self, mind, body and spirit.
Learning to transform self and society: Equip with mindsets for creating lasting organizations and communities.

The Lush Green Campus of GITAM University



GITAM’s world class University campus on the outskirts of Hyderabad provides a serene environment perfectly suitable for executives to get back to school.


Apart from the huge, digital classrooms, GITAM has well laid out, spacious play grounds for various athletic events and can be an arena for exuberant sports activities. Auditoriums of superior acoustics that hold national and international events help sessions that EMC2 program conducts specifically from power motivators. The campus also has number of facilities like bus transport, dining and lunch facility that provides authentic Indian food for lunch, number of fast food outlets.


The University focuses on sustainability and continues to take up various measures to make its’ campuses eco-friendly. These initiatives span across energy conservation, renewable energy, water harvesting, check dams, carbon neutrality, plantation, hazardous and e-waste management and green certification of existing and new buildings.


EMC2 students can avail the bus transport facility every Saturday. Back to school in itself can be a wonderful experience and the campus provides a great environment to cherish the experience forever and make the best of your time.





Mentors

Growth of every person, institution, organization depends on effective mentors. We realize the importance of mentors greatly. We have mentors from multi-nationals, family businesses, startups, industry and from legal, accounting and creative spheres. Our students shall have full access to all services, support and coaching offered by the career management office, during their time here and throughout their lifetimes. Membership in the global alumni network expands opportunities for professional growth and career advancement.


Taking part in mentoring programme is your way of getting information, advice and guidance about your future from a mentor. They could be doing the job you're aiming for, working in an area that interests you or have graduated from the same course as you.


Mentoring is a great opportunity for you to access the advice and support of someone who has experience, insights and hindsight. Many of our mentors are people from your own areas of work who wish to give something back, share the knowledge they have gained of opportunities and guide current students. Some are also talent spotting for their organisation. All are volunteers and are willingly offering to work on a one-to-one basis with you.


As a student, you may want to connect only once with a mentor via email or over the phone, or you may want to establish a deeper, longer-term mentoring partnership. We allow you to do both:


Ask me about - Allows you to connect with multiple mentors on a one-off basis for careers-related enquiries.

EMC2 Gold Mentoring - EMC2 Gold Mentoring will let you choose your own mentor and will be in contact with them over a six-month period. They will dedicate their time to building a mentoring relationship with you and helping you achieve your mentoring objectives which might include, for example:

Gain an insight into different roles, organisations and sectors.
Develop skills (communication, relationship building, organisation).
Access information and advice from experienced professionals.
Build confidence and commercial awareness.
Demonstrate a pro-active approach to improving your employability.
Discuss expectations, anxieties and concerns in a confidential environment.
Network and make new contacts.

Network

Blackbuck HR Club is a growing consortium of HRs and Professionals that support, mentor, and provide opportunities to leading student innovators. When you joing EMC2 you will automatically avail the opportunity to network with the best mentors and industry heads. We arrange number of meetups where you could hear from experts in various fields, brainstorm ideas, share best practices, and form effective partnerships.

You will learn the science of management and the art of leadership. You will gain insights into the latest business theories and how to meet the challenges of putting those theories into practice. You will develop analytical skills and the social acumen to inspire and influence others to deliver exceptional results. You will learn to lead by practicing leadership in an environment that encourages bold, unconventional thinking and the opportunity to try new things. We offer all of this in a culture defined by our courageous and collaborative spirit. It is this attitude — our way of seeing the world — that sets us apart.





Career Advancement

The mission of Office of Career Advancement (OCA) is to foster excellence in career development, preparation, and professional opportunities for EMC2 students and alumni by providing comprehensive services and programming and by promoting strong partnerships with employers, Blackbuck HR Club, academic departments, and the university community.

You get access to the following:

Personalize your career interests – Discuss with mentors and officers to personalize your career interests and design your future as per your interests. A detailed self assessment is done for the purpose of personalizing your interests and matching them with your capabilities and opportunities.

Career Advising: Meet with a Office of Career Advancement (OCA) advisor to discuss activities such as identifying interests and skills, starting a job search campaign, writing a resume, and preparing for an interview.

Opportunities: You can search for full-time, part-time and internship positions. You can have your resume critiqued and posted in the electronic resume bank. Take help to write cover letters and supporting credentials to include in the on-line application process.

Workshops: Number of workshops from renowned HRs for preparing you for interviews will be conducted on Sundays.





Our People

EMC2's talented, creative and committed people work hard to make this program special, rigorous and distinctive. Our vision for the future is to be a sustainable and academically excellent program recognised as one of the best management programs in the world. We offer a wealth of acclaimed academic staff who guide and support the academic development of our students. We conduct research at the highest international level, creating new knowledge and sharing the benefits of this with our students, partners and users.

EMC2 marries academic excellence with industry impact, valuing rigorous research and high standards and also working with industry, business and companies to ensure the relevance of our research and teaching. We are also grateful for the immensely valuable contributions made to EMC2 by our Leadership team who guide us in making the program most useful.



Our Steering Committee - that makes things happen.

Dr.N.Siva Prasad

Pro Vice Chancellor, GITAM University Hyderabad | Former Registar, IIT Madras

M.Tech and Ph.D from IIT Madras, Professor Siva Prasad superannuated as a Professor of Mechanical Engineering and held many responsible administrative positions at IIT Madras, the last one being Registrar, IIT Madras.

Dr.Nagadevara

Former Dean, IIM Bangalore | Dean Emeritus at WOXSEN School of Business

Dr.Vishnuprasad Nagadevara brings with him, forty years of experience and has consulted organizations such as UNDP, NABARD, Government of India, Central Silk Board, Karnataka Housing Board, NCDC, Wipro, PSC, Powergrid

Dr.M.Rama Mohana Rao

Dean Emeritus at the ISB | Dean, Director and Professor Emeritus, IIM Bangalore

Doctorate in Industrial Administration, Dr. Ramma Mohana Rao, held number of positions on Boards of Government Departments, Chairman of AICTE and Vice President of All India Management Schools.


Dr. Y Lakshman Kumar

Dean and Director, Hyderabad Business School - GITAM University

Dr. YLK is both a practitioner and an academician. His experience includes his assignments as Dean, EThames and Director, Vels School of Management Studies. He is a Professor at IIM.

Anuradha Thota

MD & CEO, Blackbuck Engineers Pvt. Ltd. | ISB Alumnus 2010

ISB alumnus from 2010 and with 20 years of experience in multinationals like Microsoft, Wipro and Satyam Anuradha brings immense experience in technology space. I bring global experience from the UK and the US.

Chandrasekhar Madala

Head Africas, Dhanush Infotech Ltd. | Former Deliver Head, Birlasoft Ltd.

25+ years’ experience with skills in managing P&L, Program Management, Client Management, Resource and Operations Management. Expertise in Health Care, Banking & Financials, Telecom and Manufacturing Domains.


Sudheer Devulapally

Managing Director, Skilliantech | Director, Careaxes Solutions |Director, TradeCommit

Sudheer Devulapally is a combination of technology skills and business acumen. In no time, he has established successful ventures spanning the globe. He is an active participant in various social initiatives.

Dr.Vishwanath Kokkonda

Director, Yagnaum India | MBA | MSc Psy | Business Excellence

22+ Years of experience in IT Industry. Proven consulting & coaching experience in Agile Framework, SAP Logistics, Six Sigma Black Belt, EFQM Model. I bring global experience from the UK and the US.

Dr.Pardhasaradhi Varma

Principal, SRKR Engineering College | National Executive Council Member of ISTE

Dr.PardhasaradhiVarma has number of patents in technology. He is an honorary member of number of positions at national and international educational consortiums. He has steered SRKR to top position in AU.




Few of our renowned Faculty members

Our faculty bring exceptional commitment in order to bring highest practical value to the students. They put in enormous effort to make the course practical, applicable. Our faculty share our vision of making the program world class. As a joint effort, our Academic Council brings its years of experience in approving models, methods of teaching, curriculum design and grading regulations.


Dr.M.Rama Mohana Rao

Dean Emeritus at the ISB | Dean, Director and Professor Emeritus, IIM Bangalore

Doctorate in Industrial Administration, Dr. Ramma Mohana Rao, held number of positions on Boards of Government Departments, Chairman of AICTE and Vice President of All India Management Schools.

Dr.Nagadevara

Former Dean, IIM Bangalore | Dean Emeritus at WOXSEN School of Business

Dr.Vishnuprasad Nagadevara brings with him, forty years of experience and has consulted organizations such as UNDP, NABARD, Government of India, Central Silk Board, Karnataka Housing Board, NCDC, Wipro, PSC, Powergrid

Dr.Baba Prasad

Professor, Wharton School USA | CEO, Vivekin Group

Dr. Prasad, CEO of Viveking Group is a leading thinker in the areas of innovation and strategy and a researcher in psychology, operations management, information systems, and cultural anthropology.


Dr.Y.Lakshman Kumar

Dean and Director, Hyderabad Business School - GITAM University

Dr. YLK is both a practitioner and an academician. His experience includes his assignments as Dean, EThames and Director, Vels School of Management Studies. He is a Professor at IIM.

Dr.Aynampudi Subba Rao

Visiting Professor, Innovation & Incubation at Indian Institute of Technology, IIT Hyderabad

Aynampudi Subbarao (A.S.Rao) is an innovation consultant with a rich perspective gained from working in industry, government and academia. Worked for two decades in DSIR, Government of India.

Dr.Suresh Satapathy

National Chairman (Education and Research)- 2015-17, CSI, India

Editorial Board Member of IJACI- Indexed in SCOPUS, IJAIP - Indexed in SCOPUS, IJRSDA - Indexed in DBLP, ACM Digital Lib,
IJSOAC - Indexed in SCOPUS, IJIM, Springer International Journal of Complex and Intelligent System.





Industry Leaders as Faculty

Classroom learning is designed to bring leaders from the corporate, social and entrepreneurial sectors together with EMC2 students, for the mutual benefit of all. By engaging directly with practitioners, students develop insights to fuel their careers as well as curricular offerings that reflect current business challenges. By driving sustained engagement and dialog between stdents and the leaders who are facing everyday challenges students are better prepared to succeed in the industry sector of their choice.


Srinivasa Moorthy

Technocrat helping the Electronics & IT industry

Srinivasa Moorthy has over 30 years of experience in the IT industry as Head, Leader & Technocrat in the Electronic Product Design & Engineering Services. He was also founding Chief Executive Officer of the Andhra Pradesh Electronics & IT Agency.

Ms. Renu Rajani

Vice President, Capgemini India Pvt. Ltd.

MS from Purdue, Renu has extensive experience in Global Technology Strategy. Her expertise includes Large Account Delivery, Turn-around Management, Infrastructure, Software Testing & Quality and Supply Chain Management.

Anuradha Thota

CEO, Blackbuck Engineers Pvt Ltd |

ISB Alumnus from 2010. Have led multiple global initiatives in Technology Product and Services Industry. Entrepreneur and investor, she has working towards setting up the first innovation grid in Andhra Pradesh in collaboration with the Government.


Dr.Anita Evangelin

Joint Director at Telangana Police Academy

PhD in Forensics. Forensics Instructor. Now working as Faculty Member TSPA in the year 2014 January onwards. Dr.Anita is an expert in Cyber Security and shall handle the classes related to Cyber Security.

Nishant Khanduri

Founding Member at CAG (Citizens for Accountable Governance)

French Linguist by passion & an Entrepreneur worked with brands like India's PM Narendra Modi (Prime Ministerial Campaign), Orange Business Services, IBM & serviced brands across sectors e.g. Microsoft, Samsung, Airtel, Bose, Alcatel, Ericsson, Harsha Engineers, Badve Engineering.

George Verghese

Vice President, Retail, i4 Global Information Technologies Limited

Over 21 years of Global experience in Pre-Sales, Solution Architecting, Delivery Management & Business Consultancy across multiple industries such as Retail, CPG, Manufacturing, BFSI and Professional Services.





Renowned Guest Speakers


Advisory Board


Our People

EMC2's talented, creative and committed people work hard to make this program special, rigorous and distinctive. Our vision for the future is to be a sustainable and academically excellent program recognised as one of the best management programs in the world. We offer a wealth of acclaimed academic staff who guide and support the academic development of our students. We conduct research at the highest international level, creating new knowledge and sharing the benefits of this with our students, partners and users.

EMC2 marries academic excellence with industry impact, valuing rigorous research and high standards and also working with industry, business and companies to ensure the relevance of our research and teaching. We are also grateful for the immensely valuable contributions made to EMC2 by our Leadership team who guide us in making the program most useful.



Our Steering Committee - that makes things happen.

Dr.N.Siva Prasad

Pro Vice Chancellor, GITAM University Hyderabad | Former Registar, IIT Madras

M.Tech and Ph.D from IIT Madras, Professor Siva Prasad superannuated as a Professor of Mechanical Engineering and held many responsible administrative positions at IIT Madras, the last one being Registrar, IIT Madras.

Dr.Nagadevara

Former Dean, IIM Bangalore | Dean Emeritus at WOXSEN School of Business

Dr.Vishnuprasad Nagadevara brings with him, forty years of experience and has consulted organizations such as UNDP, NABARD, Government of India, Central Silk Board, Karnataka Housing Board, NCDC, Wipro, PSC, Powergrid

Dr.M.Rama Mohana Rao

Dean Emeritus at the ISB | Dean, Director and Professor Emeritus, IIM Bangalore

Doctorate in Industrial Administration, Dr. Ramma Mohana Rao, held number of positions on Boards of Government Departments, Chairman of AICTE and Vice President of All India Management Schools.


Dr. Y Lakshman Kumar

Dean and Director, Hyderabad Business School - GITAM University

Dr. YLK is both a practitioner and an academician. His experience includes his assignments as Dean, EThames and Director, Vels School of Management Studies. He is a Professor at IIM.

Anuradha Thota

MD & CEO, Blackbuck Engineers Pvt. Ltd. | ISB Alumnus 2010

ISB alumnus from 2010 and with 20 years of experience in multinationals like Microsoft, Wipro and Satyam Anuradha brings immense experience in technology space. She brings global experience from the UK and the US.

Chandrasekhar Madala

Head Africas, Dhanush Infotech Ltd. | Former Deliver Head, Birlasoft Ltd.

25+ years’ experience with skills in managing P&L, Program Management, Client Management, Resource and Operations Management. Expertise in Health Care, Banking & Financials, Telecom and Manufacturing Domains.


Sudheer Devulapally

Managing Director, Skilliantech | Director, Careaxes Solutions |Director, TradeCommit

Sudheer Devulapally is a combination of technology skills and business acumen. In no time, he has established successful ventures spanning the globe. He is an active participant in various social initiatives.

Dr.Vishwanath Kokkonda

Director, Yagnaum India | MBA | MSc Psy | Business Excellence

22+ Years of experience in IT Industry. Proven consulting & coaching experience in Agile Framework, SAP Logistics, Six Sigma Black Belt, EFQM Model. I bring global experience from the UK and the US.

Dr.Pardhasaradhi Varma

Principal, SRKR Engineering College | National Executive Council Member of ISTE

Dr.PardhasaradhiVarma has number of patents in technology. He is an honorary member of number of positions at national and international educational consortiums. He has steered SRKR to top position in AU.




Specialization

Technology is transforming every aspect of business — from marketing and customer relations to product development and supply chain — fueling a competitive environment that rewards the most innovative and entrepreneurial players.

EMC2 provides students the leadership, management and teamwork skills for dynamic tech companies and product teams.

MBA (E) is conferred by GITAM University, one of th NAAC A+ accredited universities in the country. In addition to the offering the student also gets a post graduation in technology from Blackbuck with knowledge partner as IIT.

Unmatched Experience: The Tech MBA is structured around three experiential pillars: - core business, technology specializations and a experiential module - project in which the students will develop a new business idea from concept to launch.

We offer three specializations:

Technology Product Leadership
Technology Service Leadership
Technology Sales Leadership

Technology Product Leadership

The growth of our economy has been largely determined by innovation and original product development. The ever-increasing demands for product functions, coupled with low cost, high quality, and short lead-time requirements, have made product development a very complex and inter-disciplinary activity. The recent high-tech revolutions and stringent environmental concerns have further contributed to the complexity of modern product development.

There exists a great human resource need in the areas of new product development. There is huge requirement in Product space in India:

Bengaluru-based fintech company has raised US$ 6.5 million in a series A round of funding led by Naspers-owned PayU; and will invest the funds in technology and product development.
Freshdesk, one of first companies from India to offer Software-as-a-Service (SaaS) to global companies, has raised US$ 55 million in the latest round of funding led by Sequoia Capital India and existing investor Accel Partners, estimating to value the company at US$ 700 million.
Warburg Pincus LLC, the US-based private equity firm, plans to invest around US$ 75 million in series C round of funding to buy a significant stake in Capital Float, an online credit platform.
Helpshift Inc, which makes customer support software for mobile apps, announced raising US$ 2 million from Cisco Investments, in addition to working with Cisco to integrate its in-app customer support with Cisco’s contact centre solutions.
Knowlarity Communications Pvt Ltd, a cloud telephony provider, has announced raising US$ 20 million from multiple investors such as Dubai-based private equity investor Delta Partners, existing investors Sequoia Capital Funds and Mayfield Fund, apart from venture-debt from Blacksoil and Trifecta Capital.

There are three interrelated disciplines in product development: art, management, and engineering. EMC2 – Technology Product Leadership – focuses on knowledge to generate new product ideas, knowledge to evaluate these ideas, knowledge to structure and manage the development process.

This degree provides students with an integrated education experience, including modern theories and practical experiences, to acquire this knowledge systematically so that they can accomplish these phases efficiently.






Technology Services Leadership

India is the world's largest sourcing destination for the information technology (IT) industry, accounting for approximately 67 per cent of the US$ 124-130 billion market. The industry employs about 10 million workforces. More importantly, the industry has led the economic transformation of the country and altered the perception of India in the global economy.

Whatever be the political, social and economic scenario, it is undisputed that world looks to India for technology services. From Y2K to current innovative organizations, India has been reemerging in terms of offering services to the world.

Changing Times. We are at a juncture to reemerge and gain skills required for the new Industry and new technologies that are replacing old ones. A Java developer or a Dot Net developer are no longer required. Leaders who can think holistically, who can grasp new technologies and be technology agnostic is what is the need of the day.

Leading Indian IT firms like Infosys, Wipro, TCS and Tech Mahindra, are diversifying their offerings and showcasing leading ideas in blockchain, artificial intelligence to clients using innovation hubs, research and development centres, in order to create differentiated offerings.

Businesses have begun to pay service providers based on improving business, rather than for time and materials.

Course

The program is designed to prepare students to meet the challenges of a high-tech, global marketplace by bringing the real world into the classroom. Through experiential projects, you can develop the skills and business acumen needed in today’s world.

EMC2 - Technology Services Leadership – specialization helps students to grasp knowledge required for managing and leading new technologies. The students get the knowledge of Big Data, IoT, Cyber Security, Natural Language Processing, Artificial Intelligence, Ecommerce. They get information on how to make effective presentations to customers, how to respond to RFPs and how to manage teams. This is a holistic education designed for engineers to lead the future.





Technology Sales Leadership

In high-tech industries, rapid, discontinuous change is often more the norm than the exception. Marketers have to successfully manage whirlwind product introductions, often while simultaneously guiding the phase-out of other products within the same product line.

The Marketer's greatest value is shaping the technological products produced by the firm into solutions that truly benefit potential customers while setting them apart from the ever-expanding competition. High-technology marketers engage in classic marketing activities like segmentation, targeting, positioning, and ongoing marketing support for the rest of the firm's products.

EMC2 specialization for high technology marketing products combines basic marketing concepts (product, price, distribution, marketing communication and promotion pricing) with aspects that are unique to “new-to-the-world” products.

These include time-based diffusion, target marketing to cross the chasm, network effects, rapid cost declines, information goods (no variable cost, just fixed costs) versus industrial goods (mainly variable costs), product bundling and versioning. Students preparing for careers in marketing high-technology products such as hardware and software, IoT, Big Data, Cyber Security and other emerging opportunities should establish a strong base in this program.





Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 24 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.

Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.


Term 1
Sl No Course Code Course Level Course Total Credits
1 EBA701 Core Statistics for Managers 30 3
2 EBA703 Core Financial Accounting 42 4
3 EBA705 Core Managerial Economics 36 4
4 EBA707 Core Marketing Management 36 4
Total 144 15


Term 2
SI.No Course Code Course Level Course Total Credits
1 EBA702 Core Decision Models and Optimization 36 4
2 EBA704 Core Corporate Finance 36 4
3 EBA706 Core Operations Management 30 3
4 EBA708 Core Strategic Leadership 42 4
5 EBA710 Core Human Resource and Organization 24 2
Total 168 17


Term 3
Elective 1: Product Leadership
SI.No Course Code Course Level Course Session Total Credits
1 EBA709 DCE Marketing Strategy 18 1.5
2 EBA711 DCE Consumer Behaviour 18 1.5
3 EBA713 DCE Pricing 6 0.5
4 EBA715 DCE Financial Statement Analysis and Business Valuation 24 2
5 EBA717 DCE Corporate Control, Mergers and Acquisitions 6 0.5
6 EBA719 DCE Project Management 24 2
7 EBA721 DCE Managing Risk and Complexity 6 0.5
8 EBA723 DCE Operations Strategy 18 1.5
Total 120 10
Elective 2: Technology Services Leadership
S.No Course Code Course Level Course Total Credits
1 EBA713 DCE Pricing 6 0.5
2 EBA725 DCE RFP Process 6 0.5
3 EBA727 DCE Writing Winning Proposals 6 0.5
4 EBA729 DCE Making compelling presales collateral 6 0.5
5 EBA731 DCE Project costing and profitability 24 2
6 EBA719 DCE Project Management 24 2
7 EBA733 DCE Agile Methodologies 12 1
8 EBA735 DCE Account and Customer Management 6 0.5
9 EBA737 DCE Change Management 6 0.5
10 EBA739 DCE Building and Leading effective teams 6 0.5
11 EBA741 DCE IT Solutions and Architecture 12 1
Total 120 10
Elective 3: Sales Leadership
S.No Course Code Course Level Course Total Credits
1 EBA743 DCE Marketing Research 12 1
2 EBA709 DCE Marketing Strategy 18 1.5
3 EBA745 DCE Digital and Social Medial Marketing 6 0.5
4 EBA747 DCE Marketing Analytics 12 1
5 EBA711 DCE Consumer Behaviour 12 1
6 EBA751 DCE Brand Management 6 0.5
7 EBA713 DCE Pricing 6 0.5
8 EBA725 DCE RFP Process 6 0.5
9 EBA727 DCE Writing Winning Proposals 6 0.5
10 EBA729 DCE Making compelling presales collateral 6 0.5
11 EBA731 DCE Project costing and profitability 24 2
12 EBA735 DCE Account and Customer Management 6 0.5
Total 120 10


Term 4
S.No Course Code Course Level Course Sessions Total Marks
1 EBA712 Core Machine Learning 18 2
2 EBA714 Core Statistical Programming 12 1
3 EBA716 Core Forecasting and Predictive Modeling 6 0.5
4 EBA718 Core Cloud: Large Scale Data Storage and Computing 6 0.5
5 EBA720 Core Advanced Data Management 12 1
6 EBA722 Core Programming for Data Science and Big Data 18 2
7 EBA724 Core Data Visualization 12 1
8 EBA726 Core Cyber Security 12 1
9 EBA728 Core Ecommerce: Enterprise Architecture 12 1
10 EBA730 Core Ecommerce Application Development 12 1
11 EBA732 Core User Interface and User Experience Design 6 0.5
12 EBA734 Core Building Mobile Applications 12 1
13 EBA736 Core Introduction: IoT and Smart Cities 6 0.5
14 EBA738 Core Internet of Things Design and Architecture 12 1
15 EBA740 Core Communication Technologies: Wireless Sensor networks 12 1
16 EBA790 Core Project Work -- 15
Total 15 30



Flexible Design

Program Structure

The program is part time and has a flexible structure. A total of 600 Hours for 24 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.


Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.




Course Structure

Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 18 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.
Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.



Course Structure

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.


Credits
Nature of the Course No. of Courses Total Credits
Core Couses 9 32
Elective 1 / 2 / 3 8 / 12 / 12 10
Technology Courses (Leading to PG in Technology 15 15



Term I

Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 18 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.
Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.



Term 1 Topics
Sl No Course Code Course Level Course Total Credits
1 EBA701 Core Statistics for Managers 30 3
2 EBA703 Core Financial Accounting 42 4
3 EBA705 Core Managerial Economics 36 4
4 EBA707 Core Marketing Management 36 4
Total 144 15





Term II

Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 18 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.
Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.



Term 2 Topics
SI.No Course Code Course Level Course Total Credits
1 EBA702 Core Decision Models and Optimization 36 4
2 EBA704 Core Corporate Finance 36 4
3 EBA706 Core Operations Management 30 3
4 EBA708 Core Strategic Leadership 42 4
5 EBA710 Core Human Resource and Organization 24 2
Total 168 17



Term III

Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 18 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.
Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.



Term 3
Elective 1: Product Leadership
SI.No Course Code Course Level Course Session Total Credits
1 EBA709 DCE Marketing Strategy 18 1.5
2 EBA711 DCE Consumer Behaviour 18 1.5
3 EBA713 DCE Pricing 6 0.5
4 EBA715 DCE Financial Statement Analysis and Business Valuation 24 2
5 EBA717 DCE Corporate Control, Mergers and Acquisitions 6 0.5
6 EBA719 DCE Project Management 24 2
7 EBA721 DCE Managing Risk and Complexity 6 0.5
8 EBA723 DCE Operations Strategy 18 1.5
Total 120 10
Elective 2: Technology Services Leadership
S.No Course Code Course Level Course Total Credits
1 EBA713 DCE Pricing 6 0.5
2 EBA725 DCE RFP Process 6 0.5
3 EBA727 DCE Writing Winning Proposals 6 0.5
4 EBA729 DCE Making compelling presales collateral 6 0.5
5 EBA731 DCE Project costing and profitability 24 2
6 EBA719 DCE Project Management 24 2
7 EBA733 DCE Agile Methodologies 12 1
8 EBA735 DCE Account and Customer Management 6 0.5
9 EBA737 DCE Change Management 6 0.5
10 EBA739 DCE Building and Leading effective teams 6 0.5
11 EBA741 DCE IT Solutions and Architecture 12 1
Total 120 10
Elective 3: Sales Leadership
S.No Course Code Course Level Course Total Credits
1 EBA743 DCE Marketing Research 12 1
2 EBA709 DCE Marketing Strategy 18 1.5
3 EBA745 DCE Digital and Social Medial Marketing 6 0.5
4 EBA747 DCE Marketing Analytics 12 1
5 EBA711 DCE Consumer Behaviour 12 1
6 EBA751 DCE Brand Management 6 0.5
7 EBA713 DCE Pricing 6 0.5
8 EBA725 DCE RFP Process 6 0.5
9 EBA727 DCE Writing Winning Proposals 6 0.5
10 EBA729 DCE Making compelling presales collateral 6 0.5
11 EBA731 DCE Project costing and profitability 24 2
12 EBA735 DCE Account and Customer Management 6 0.5
Total 120 10


Term IV

Structure of the program

The program is part time and has a flexible structure. A total of 600 Hours for 18 months of which:

Classroom will be conducted on 78 weekends, 7 hours every Saturday and 3 hours on 18 Sundays.
The program has both Management and Technology modules: Management Modules – 432 Hours ; Technology Modules – 168 Hours.
Flexible Design

Each course is assigned a certain number of credits depending upon the number of contact hours (lectures & tutorials). In general, credits are assigned to the courses based on the following contact hours per week per semester. One credit for every 10 hours of lecture / tutorial / practical. The curriculum of the program is designed to have a total of 72 credits.



Term 4 Topics
S.No Course Code Course Level Course Sessions Total Marks
1 EBA712 Core Machine Learning 18 2
2 EBA714 Core Statistical Programming 12 1
3 EBA716 Core Forecasting and Predictive Modeling 6 0.5
4 EBA718 Core Cloud: Large Scale Data Storage and Computing 6 0.5
5 EBA720 Core Advanced Data Management 12 1
6 EBA722 Core Programming for Data Science and Big Data 18 2
7 EBA724 Core Data Visualization 12 1
8 EBA726 Core Cyber Security 12 1
9 EBA728 Core Ecommerce: Enterprise Architecture 12 1
10 EBA730 Core Ecommerce Application Development 12 1
11 EBA732 Core User Interface and User Experience Design 6 0.5
12 EBA734 Core Building Mobile Applications 12 1
13 EBA736 Core Introduction: IoT and Smart Cities 6 0.5
14 EBA738 Core Internet of Things Design and Architecture 12 1
15 EBA740 Core Communication Technologies: Wireless Sensor networks 12 1
16 EBA790 Core Project Work -- 15
Total 15 30

Course Curriculum

The curriculum deisgned builds your future to lead innovation. The student shall learn how to excel at the intersection of business and technology. The student develops business and leadership skills through a unique curriculum, and practice his/her ability to lead innovation through real-world projects with novel startups and Fortune 500 companies in our ecosystem.

Full-time MBA Experience

The student can develop business acumen and leadership skills through MBA core, and develop unique capabilities through innovative electives, tracks, and concentrations. The student supplements classroom lectures with case analyis and exceptional extracurricular and experiential learning opportunities that build network and put knowledge into practice.

Academic Council

Within the general policy of the School, our Academic Council exercises the following functions:

Maintenance of academic standards within the school, planning, co-ordination, development oversight, and review of the curriculum and all academic work of the University.
Fostering and maintenance of close connections with industry, commerce, the professions, universities, other educational establishments and research organizations.
Oversight of all arrangements for teaching in the University.
Regulation of the academic conditions for the admission of students to and their progression within the University.
Regulation of policies and procedures for assessment and examination of students within the University.
Development of teaching methods and courses.
Organizing facilities for research and scholarship and for the publication of papers relating thereto.

Credits
Nature of the Course No. of Courses Total Credits
Core Couses 9 32
Elective 1 / 2 / 3 8 / 12 / 12 10
Technology Courses (Leading to PG in Technology 15 15



Course Curriculum - Term I

The curriculum designed builds your future to lead innovation. The student shall learn how to excel at the intersection of business and technology. The student develops business and leadership skills through a unique curriculum, and practice his/her ability to lead innovation through real-world projects with novel startups and Fortune 500 companies in our ecosystem.


Term I Curriculum


EBA700: PRINCIPLES OF MANAGEMENT

This course is designed to be an overview of the major functions of management. Emphasis is on planning, organizing, controlling, directing, and communicating. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management.

EBA701: STATISTICS FOR MANAGERS

This course provides the students with statistical tools and techniques that will enable them to make an immediate impact in their careers. This course will be realistically oriented and numerous business examples and cases will be analyzed.

EBA703: FINANCIAL ACCOUNTING

Effective leadership in today’s complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling dayto-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues. Students will study the foundational aspects of financial accounting, the functional aspects of managerial accounting, including planning, decision-making and performance evaluation.

EBA705: MANAGERIAL ECONOMICS

This course surveys the fundamental concepts and methods of economic analysis for managers. Real world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit and market structure constitute the core material of the course. Quantitative spreadsheet-based tools, namely multiple regression analysis and linear programming, will be used to implement and make operational the core economic concepts

EBA707: MARKETING MANAGEMENT

In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. This course focuses on the essentials of marketing, providing an excellent foundation for marketing. The student will come to understand how product, price, place and promotion contribute to the marketing mix as you explore research-based insights into consumer behaviour.




Course Curriculum - Term II

The curriculum designed builds your future to lead innovation. The student shall learn how to excel at the intersection of business and technology. The student develops business and leadership skills through a unique curriculum, and practice his/her ability to lead innovation through real-world projects with novel startups and Fortune 500 companies in our ecosystem.


Term II Curriculum


EBA702: DECISION MODELS AND OPTIMIZATION

This course is about modeling and how computer models can support managerial decision making. A model is a simplified representation of a real situation and modeling is the process of developing, analyzing and interpreting a model in order to help make better decisions. Models can be invaluable tools in managing and understanding the complexity and risk inherent in many business problems.

EBA704: CORPORATE FINANCE

Corporate Finance courses will develop and extend standard tools and techniques of financial analysis, capital budgeting, quantifying risks, valuation, and model-building, and apply these methods to a wide range of cases. Case topics will include capital structure, valuation, mergers and acquisitions, private equity and venture capital, international finance, hostile takeovers and leveraged buyouts.

EBA706: OPERATIONS MANAGEMENT

In today’s business environment, the success of organizations depends on the effective and efficient management of operations, and planning and execution of projects. Guided by these two objectives, the student will learn how operations and project management skills will help them contribute to the bottom line of an organization.

EBA708: STRATEGIC LEADERSHIP

One of the keys to success for today’s organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, the students will integrate the knowledge they have gained to develop and sharpen skills for formulating, deploying and assessing an organization’s strategy for achieving competitive advantage in the marketplace. This course will enable students to merge knowledge of individual disciplines into a comprehensive and meaningful whole.

EBA710: HUMAN RESOURCE AND ORGANIZATION MANAGEMENT

Leadership is not only about leading, but also about managing and sometimes following. This course will present, and allow you as a cohort group to discuss, the major theories of leading and managing people and organizations. People in organizations don’t always behave the way you think they will. As a result, the ability to understand, explain, and predict human behavior within organizations is a rare and valuable skill. This course is designed to expose the student to important theories and conceptual models for analyzing, understanding, and managing human behavior within organizations. This course also examines the role of the human resources as a strategic partner in managing today’s organizations. Additionally, this course provides a functional and practical understanding of HR programs which enable students to see how HR affects all employees, the business entity, the community and the larger society.






Course Curriculum - Term III

The curriculum designed builds your future to lead innovation. The student shall learn how to excel at the intersection of business and technology. The student develops business and leadership skills through a unique curriculum, and practice his/her ability to lead innovation through real-world projects with novel startups and Fortune 500 companies in our ecosystem.


In Term III students takeup a different combinations of the below courses to complete the chosen specialization.

Term III Curriculum


EBA709: MARKETING STRATEGY

The aim of Strategic Marketing is to provide the students with the necessary skills to adopt a strategic approach to the planning and control of the marketing function within their organisation, with the aim of developing a sustainable competitive advantage. Key issues addressed include: developing customer-driven marketing strategies and plans; gathering and analysing marketing information, developing a competitive advantage, effective implementation and control of marketing programs, creating and delivering value, satisfaction and loyalty, ethical issues and social responsibility, and operating in a global marketing environment.

EBA711: CONSUMER BEHAVIOUR

Consumer behaviour is based around a model of human cognition rooted in sequential mental processing steps (e.g., awareness, interpretation, attitude, etc.) that intervene between the marketing mix (input) and purchaser behavior (output). It is dynamic and changes are based on certain attitude and circumstantial factors. Understanding consumer behavior through major issues like attitudes, impulsive vs. deliberative purchase, brand loyalty, experiential marketing, self identity and product satisfaction, give the necessary tools to managers to strategize their product design and marketing methods.

EBA713: PRICING

Pricing and yield management is one of the most important, however often least understood and developed marketing decisions. Pricing involves the understanding of both the supply (e.g. cost) and demand (e.g. customer value) side of the value creation process. This pricing strategy course provides an overview and recap of relevant theories from managerial economic in relation to Pricing Strategies.

EBA715: FINANCIAL STATEMENT ANALYSIS AND BUSINESS EVALUATION

In an economy, every manufacturing & trading entity inherently has financial transactions. These financial transactions form the backbone of accounting framework, which is as important as technical or legal framework. Knowledge in Financial Accounting enables managers understand and interpret financial reports which is essential for financial decision making & problem solving. A manager should be competent to understand the accounting framework to effectively manage the business.

EBA717: CORPORATE CONTROL, MERGERS AND ACQUISITIONS

Current corporate restructuring strategies include mergers, acquisitions, hostile takeovers and the market for corporate control, financial re-capitalization, leveraged buyouts, management buyouts, going-private decisions and so on. Leaders at decision making levels have to be aware of the strategies and use them effectively integrating corporate governance and agency dimensions, financial and strategic management aspects, and legal and accounting considerations into a unified framework

EBA719: PROJECT MANAGEMENT

In today’s business environment, the success of organizations depends on the effective and efficient management of operations, and planning and execution of projects. Guided by these two objectives, the student will learn how operations and project management skills will help them contribute to the bottom line of an organization. The student will study methods to select, plan, and execute projects, analyze and improve organizational processes, manage quality, make optimal capacity decisions in supply chains, and develop production and inventory plans and schedules.

EBA721: MANAGING RISK AND COMPLEXITY

In today’s world of rapid information flows, rising volatility, regulatory concerns and oversight, prudent management increasingly requires understanding and measuring risk. Merged or individual banks, securities dealers, insurance companies and industrial firms with significant financing operations, all require enterprise-wide risk management that may span many operations across currencies and locations in real time. This course is directed toward students interested in understanding how large-scale complex risk can be quantified, needs to be managed and architected.

EBA723: OPERATIONS STRATEGY

In today’s world of rapid information flows, rising volatility, regulatory concerns and oversight, prudent management increasingly requires understanding and measuring risk. Merged or individual banks, securities dealers, insurance companies and industrial firms with significant financing operations, all require enterprise-wide risk management that may span many operations across currencies and locations in real time. Risk management establishes standards for aggregating disparate information, gathering market data, calculating risk measures and creating timely reporting tools for management market, credit, and operational risks.

EBA725: RFP PROCESS

This course examines the processes and techniques through which goods and services are acquired in the project management environment. Almost all Government and Multi-national Organizations procure services through RFP Process. RFP is a multi-stage process and requires strategy and planning at every level.

EBA727: WRITING WINNING PROPOSALS

This course examines the processes and techniques through which goods and services are acquired in the project management environment. Almost all Government and Multi-national Organizations procure services through RFP Process. RFP is a multi-stage process and requires strategy and planning at every level.

EBA729: MAKING COMPELLING SALES COLLATERAL

Pre-Sales is an important support function for sales productivity and deal flow by securing the “technical close” in complex solutions. The PS department collaborates with sales, service, engineering, and technical support resources to ensure proposed deals include technical solutions that accurately address customer needs, and are appropriately supported by key customer technical decision-makers. The PS Department is responsible for achieving a profit and productivity quota made up of the combined expectations of the sales resources, market, and/or channel supported.

EBA731: PROJECT COSTING AND PROFITABILITY

In today’s competitive business environment project management skills must include a solid understanding of the Basics of Project Financing and Economic principles. Projects are investments, hence Project Managers need to estimate and evaluate a project’s financial viability. The course covers formulating; estimating, evaluating and quantifying economic outcomes of feasible alternative choices to select the best and maximize the project’s economic value.

EBA733: AGILE MANAGEMENT

A continuation to Project Management, this course imparts knowledge to students in the basic concepts of Agile Software Process, methodology and its development.

EBA735: ACCOUNT AND CUSTOMER MANAGEMENT

Twenty years ago, the expression “customer relationship management” (CRM) meant little to most managers. But since then, the “CRM revolution,” i.e., the shift from focusing on the product towards focusing on the individual customer as the marketing manager’s most critical unit of analysis, has swept through virtually every industry. Firms are increasingly focused on concepts such as customer centricity, customer lifetime value, customer equity, share of wallet, and customer retention, and are becoming highly invested in information systems intended to bring these concepts to life in order to generate greater long-term profitability from their customer base.

EBA737: CHANGE MANAGEMENT

Contemporary business environments constantly face the challenge of change. Whether the change is simple or complex, whether they are entrepreneurial start-ups or long-established Fortune 500 firms, find that they must change or die. This course is geared toward deepening your understanding of the challenges, the techniques, and the problems associated with initiating and implementing major change in an organization.

EBA739: BUILDING AND LEADING EFFECTIVE TEAMS

Leadership is literally "Job One" on our agenda, the focus of the first five days of the summer semester. Other courses and workshops over the next two years will emphasize specific leadership skills such as communication, motivation, decision making, and management of planned change

EBA741: IT SOLUTIONS AND ARCHITECTURE

The course introduces the concepts and practices of Information Architectures (IA) for a website within the context of the organization it serves. It aims to acquaint students with principles and process of information architecture for user-centered design of websites. It also provides students the opportunity to develop practical skills related to the design of information organization and navigation systems.

EBA743: MARKETING RESEARCH

Marketing Research is concerned, primarily, with the systematic gathering and analysis of primary and secondary information to significantly reduce uncertainty in major marketing problem areas. Exposure to problem definition, sampling, collecting, and interpreting data is experienced through discussion, case analysis, and group projects.

EBA745: DIGITAL AND SOCIAL MEDIA MARKETING

With budgets for digital marketing constantly growing, organizations are facing a major skills shortage. The need for individuals who understand business combined with technical knowledge in Digital Marketing has never been greater. This course combines practical skills and theoretical knowledge with the goal of teaching the students, the skills to improve digital and social media marketing in organizations.

EBA747: MARKETING ANALYTICS

Today’s companies are often “data rich and information poor.” This is especially true of databases that can inform marketing strategies, tasks, and decisions. The goal of the new Marketing Analytics is to provide students with knowledge related to predictive data-modeling and data-mining tools that will enable them to exploit databases relevant to marketing decisions

EBA749: BRAND MANAGEMENT

Brand management involves all aspects of the marketing curriculum as part of the daily job responsibilities. In particular, brand management requires a strong training in consumer psychology combined with training in quantitative research and financial modeling. Brand managers typically are responsible for decisions regarding advertising, pricing, and distribution




Course Curriculum - Term IV

The curriculum designed builds your future to lead innovation. The student shall learn how to excel at the intersection of business and technology. The student develops business and leadership skills through a unique curriculum, and practice his/her ability to lead innovation through real-world projects with novel startups and Fortune 500 companies in our ecosystem.


In Term IV, students will be provided curriculum in all the future technologies. The teem will lead to post graduate program in technology


Term IV Curriculum


EBA712: MACHINE LEARNING

“Data is the new oil." Coined in 2006 by Clive Huby, a British data commercialization entrepreneur, this now famous phrase was embraced by the World Economic Forum in a 2011 report, All human generated information up to 2003 is 5 exabytes. Same amount of data was generate every 2 days in 2011 and would be every 10 min today. Industries are now looking for data scientists who can process zetabytes of data to derive business intelligence. In fact, the entire social network businesses depend on data mining and predictive analytics.

EBA714: STATISTICAL PROGRAMMING - R

The field of statistics touches our lives in many ways. From the daily routines in our homes to the business of making the greatest cities run, the effects of statistics are everywhere. For example: Manufacturers use statistics to weave quality into beautiful fabrics, to bring lift to the airline industry and to help guitarists make beautiful music. Researchers keep children healthy by using statistics to analyze data from the production of viral vaccines, which ensures consistency and safety. Communication companies use statistics to optimize network resources, improve service and reduce customer churn by gaining greater insight into subscriber requirements. Government agencies around the world rely on statistics for a clear understanding of their countries, their businesses and their people. It’s the science of collecting, exploring and presenting large amounts of data to discover underlying patterns and trends. Statistics are applied every day – in research, industry and government – to become more scientific about decisions that need to be made.

EBA716: FORECASTING AND PREDICTIVE MODELING

Predictive modeling uses statistics to predict outcomes. Most often the event one wants to predict is in the future, but predictive modelling can be applied to any type of unknown event, regardless of when it occurred. For example, predictive models are often used to detect crimes and identify suspects, after the crime has taken place. In many cases the model is chosen on the basis of detection theory to try to guess the probability of an outcome given a set amount of input data, for example given an email determining how likely that it is spam. Models can use one or more classifiers in trying to determine the probability of a set of data belonging to another set, say spam or 'ham'. Depending on definitional boundaries, predictive modelling is synonymous with, or largely overlapping with, the field of machine learning, as it is more commonly referred to in academic or research and development contexts. When deployed commercially, predictive modelling is often referred to as predictive analytics.

EBA718: CLOUD – LARGE SCALE DATA STORAGE AND COMPUTING

Big data is a term that can be applied to some very specific characteristics in terms of scale and analysis of data. Big Data deals with very large unstructured data sets, and is dependent on rapid analytics, with answers provided in seconds. Examples of this are Facebook, Google or Amazon, which analyse user statuses or search terms to trigger targeted advertising on user pages.

But big data analytics are not restricted to these web giants. All sort of organisations, and not necessarily huge ones, can benefit – from finance houses interested in analysing stock market behaviour, to police departments aiming to analyse and predict crime trends. Data for the colume and variety can be challenging and need special skills to understand and design.

EBA720: ADVANCED DATABASE MANAGEMENT

Increasingly, software systems that involve databases are heterogeneous. Traditionally, such systems are made to function in an unprincipled manner. This is because the simple approaches designed for small, centralized, homogeneous databases are ineffective and inappropriate for dealing with large, distributed, heterogeneous environments. Programmers often handcraft solutions, which distract them from their main objectives in scientific and business problem-solving and decision-support. However, the past few years have seen significant advances in techniques for operating and maintaining heterogeneous database systems. Consequently, expectations are rising in industry.

EBA722: PROGRAMMING FOR BIG DATA AND DATA SCIENCE

Compared to traditional data, the features of big data can be characterized by 5V, namely, huge Volume, high Velocity, high Variety, low Veracity, and high Value. The main difficulty in coping with big data does not only lie in its huge volume, as we may alleviate to some extent this issue by reasonably expanding or extending our computing systems. Actually, the real challenges center around the diversified data types (Variety), timely response requirements (Velocity), and uncertainties in the data (Veracity). Because of the diversified data types, an application often needs to deal with not only traditional structured data, but also semi-structured or unstructured data (including text, images, video, and voice). Timely responses are also challenging because there may not be enough resources to collect, store, and process the big data within a reasonable amount of time. Finally, distinguishing between true and false or reliable and unreliable data is especially challenging, even for the best data cleaning methods to eliminate some inherent unpredictability of data. Hence Programming for Big Data has to be studied in special context.

EBA724: DATA VISUALIZATION

Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed. Data visualization is going to change the way our analysts work with data. They’re going to be expected to respond to issues more rapidly. And they’ll need to be able to dig for more insights – look at data differently, more imaginatively. Data visualization will promote that creative data exploration.

EBA726:CYBER SECURITY: PENETRATION AND VULNERABILITY

A cyber-attack is a deliberate exploitation of computer systems, technology-dependant enterprises and networks. Cyber-attackers use malicious code and software to alter computer code, logic, or data, resulting in disruptive consequences that can compromise data and lead to cyber-crimes such as information and identity theft or system infiltration. Given that cyber-crime is worryingly regular, it is no surprise that governments and businesses are seeking elevated cyber defence strategies.

EBA728:ECOMMERCE: ENTERPRISE ARCHITECTURE

Enterprise architecture focuses on four crucial C's: connection, collaboration, communication and customers. n its simplest terms, enterprise architecture is the process of aligning a business's strategic vision with its information technology. It connects different business units for synergistic communication and collaboration, creating a more seamless customer (or end-user) experience. The enterprise architect, of course, is instrumental in this process. Figuring out what systems to map and connect, how best to accomplish this and how to get relevant parties on board does not come easy. That is why the enterprise architect has become a key player in bringing to life the enterprise vision. To become one, you need a myriad of qualities. An enterprise architect needs solid technology knowledge, says Heinckiens. Plus, he says, you must be really great at business, both generally and specific to your industry. You have to be able to describe an IT project as a business solution, not in terms of the cool technology involved. Another crucial skill is the ability to see from various viewpoints, and to understand the implications for the customer, for the business and for all its units. The architect must enable future visionary strategy, while being pragmatic enough to execute the tasks of the day. These are not easy feats to accomplish, which is why great enterprise architects are in demand.

EBA730: ECOMMERCE: APPLICATION DEVELOPMENT

This course focuses on electronic commerce applications, technologies, and tools which are used to conduct business on the World Wide Web. It reviews foundations of e-commerce, its infrastructure, current business models in business-to-customers (B2C) and business-to-business (B2B) transactions, security and quality assurance, web site design strategies, payment systems, and various issues--Internet marketing, legal, regulatory, technological, social, and ethical--which relate to electronic business, systems development issues, electronic data interchange, web-based marketing, e-supply chains, e-procurement, emarketplace, customer relationship management, and web-enabling mobile.

EBA732: USER INTERFACE AND EXPERIENCE DESIGN

The User Experience Design Concentration (UXD) trains students in the essential skills needed to design and develop engaging, easily learned, accessible and usable interfaces and interactions, from web sites and mobile apps to new products that blend the web with physical forms. User Experience and Interaction Design have become rooted in many industries. Students learn up-to- date methods and practices involved in gathering user information, creative designing, interface prototyping and evaluating a wide range of interactive media.

EBA734: BUILDING MOBILE APPLICATIONS

It is estimated that 70% of the people in the world will have a smart phone (~6.1 billion) by 2020. An increasing number of employees and customers are expecting to interface with organizations using mobile technology. As organizations scramble to meet this demand, they are looking for employees with the right mix of technical skills, business knowhow, and creativity to bring compelling mobile applications to market. Mobile applications need to be intuitive, secure, and take advantage of the latest mobile hardware and wireless network technologies.

EBA736: INTRODUCTION TO IoT AND SMART CITIES

"The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so." - Kevin Ashton

The Internet of Things links the objects of the real world with the virtual world, thus enabling anytime, anyplace connectivity for anything and not only for anyone. It refers to a world where physical objects and beings, as well as virtual data and environments, all interact with each other in the same space and time. In 2011, the number of interconnected devices on the planet overtook the actual number of people. Currently there are 9 billion interconnected devices and it is expected to reach 24 billion devices by 2020. According to the GSMA, this amounts to $1.3 trillion revenue opportunities for mobile network operators alone spanning vertical segments such as health, automotive, utilities and consumer electronics.

EBA738:INTERNET OF THINGS: DESIGN AND ARCHITECTURE

"The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so." - Kevin Ashton

The Internet of Things links the objects of the real world with the virtual world, thus enabling anytime, anyplace connectivity for anything and not only for anyone. It refers to a world where physical objects and beings, as well as virtual data and environments, all interact with each other in the same space and time. In 2011, the number of interconnected devices on the planet overtook the actual number of people. Currently there are 9 billion interconnected devices and it is expected to reach 24 billion devices by 2020. According to the GSMA, this amounts to $1.3 trillion revenue opportunities for mobile network operators alone spanning vertical segments such as health, automotive, utilities and consumer electronics

EBA740: COMMUNICATION TECHNOLOGIES: WIRELESS SENSOR NETWORKS

Wireless networking is a method by which homes, telecommunications networks and business installations avoid the costly process of introducing cables into a building, or as a connection between various equipment locations.





Grading and Degree

The MBA program requires 72 credits. Completion of the program of courses is a necessary, but not sufficient, condition for the award of a degree. All MBA candidates must complete the program with a grade-point average of 40% or better. Students who do not complete the program with a percentage of 40% or better may resit the exams to raise their average to 40%. In no case are students permitted to attempt to take more than 72 credits of approved courses towards their degree.

Time Limits

A time limit of four calendar years from the date of first enrollment is permitted for achieving the MBA degree. Any courses taken more than four years before the date of graduation are not counted toward the degree.

More details

For more details on Assessment Procedure, click here.

For more details on Grading System, click here.

For more details on Eligibility for University Award, click here.





Assessment Procedure

Before or on or about commencement of the delivery of a subject, all students enrolled in that subject will be provided with information that sets out:

The subject content.
Appropriate details of assessments, their deadlines and the penalties to be applied if those deadlines are not met.
The weight of each piece of assessable work towards the final grade in the topic.
A clear statement of the characteristics of the different grades awarded.
Details of progression requirements.
Some of the above information will be provided or referred to the students in other documents such as the student handbook, the style guide, and the policies of EMC2 program.


Assignment and Project

All references to assignments shall be deemed to include projects, reports and all other similar pieces of assessment.
The assignment brief, the due dates, word limits and sample assignments are set out in the materials provided for the subject. In particular, students should note that they need to comply with the word limit requirements for assignments and projects.
Students must obtain the necessary consents from management of any organisation(s) on which they will base their assignment.
Students must submit the assignment for each subject on the due date stipulated.
If students require an extension for submission of an assignment, a written request together with the reason for the request must be forwarded to EMC2. The extension may be granted at the sole discretion of EMC2 faculty.
Where no extension has been granted and the assignment is received after the due date, 5% of the allocated mark for the assignment will be deducted for each day the assignment is overdue.
If students have plagiarised in an ass ignment or otherwise breached the Academic Integrity policy, penalties will apply and they may receive zero marks for the assessment and/or the subject and may not be able to request a re-mark.
Students are not permitted to submit assignments if they are not correctly enrolled in the subject. If any assignments are received from students who are not correctly enrolled, AIB will not mark these assignments and will discard them.

Incomplete Coursework

If, for legitimate reasons, a student is unable to complete all the required coursework or examinations, a faculty member may choose to submit a grade. Justified reasons for the submission of the grade might include illness requiring medical attention, personal emergency obligations claimed by the student and recognized as valid, recognized religious holiday(s), and any other emergency conditions.


Examinations

Examinations will be conducted at the end of every term for the subjects taught in the term. If for some reasons, any student has not been able to take the test during the exam week, a retest can be taken during the next term.
If students have plagiarised in an exam or otherwise breached the Academic Integrity policy, penalties will apply and they may receive zero marks for the assessment and/or the subject and may not be able to request a re-mark.


Conflict with faculty and Appeal

Sometimes students want to appeal a faculty member's decision. Matters such as review of a specific grade given by a faculty member should first be discussed with the faculty member and then referred to the department chair. However, if unresolved, the university policy allows students to appeal to the Dean.






Grading and Degree

The MBA program requires 72 credits. Completion of the program of courses is a necessary, but not sufficient, condition for the award of a degree. All MBA candidates must complete the program with a grade-point average of 40% or better. Students who do not complete the program with a percentage of 40% or better may resit the exams to raise their average to 40%. In no case are students permitted to attempt to take more than 72 credits of approved courses towards their degree.


Grading System

Based on the student performance during a given term, a final letter grade will be awarded at the end of the term in each course. The letter grades and the corresponding grade points areas given in the table below.


Scholastic Standing

Students must maintain an academic average of no less than 40%. The student's average is computed on the basis of all courses taken for credit. Each grade received in a course that has been failed and then repeated is included in the calculation. Grades are rounded to the second decimal place. Students not meeting 40% at the end of term will be required to meet with their academic advisor and will need to follow the program of study prescribed by the Dean.


Time Limits

A time limit of four calendar years from the date of first enrollment is permitted for achieving the MBA degree. Any courses taken more than four years before the date of graduation are not counted toward the degree.


Grades & Gradepoints
S.No Grade Grade Points Absolute Marks
1 O (Outstanding) 10 90 and above
2 A+ (Excellent) 9 80 to 89
3 A (Very Good) 8 70 to 79
4 B+ (Good) 7 60 to 69
5 B (Above Average) 6 50 to 59
6 C (Average) 5 45 to 49
7 P (Pass) 4 40 to 44
8 F (Fail) 0 Less than 40
9 Ab (Absent) 0 ---

Percentage will be calculated into CGPA. A student who earns a minimum of 4 grade points (P grade) in a course is declared to have successfully completed the course, and is deemed to have earned the credits assigned to that course, subject to securing a GPA of 5 for a pass in the semester. This is applicable to both Theory and Practical papers. Even in the case of project the minimum pass percent age shall be 40%.


Average CGPA required for award of Class
Distinction ≥8.0*
First Class ≥6.5
Second Class ≥5.5
Pass ≥5.0





Eligibility for award of MBA (E)

If due to some unavoidable circumstances the course could not be completed by the student in a stipulated time, a student may extend and complete the programme in not more than four year including study period. However such dispensation can only be approved by the Vice Chancellor, based on individual’s application requesting dispensation and justifying the need.

A student shall be eligible for award of the MBA(E) degree if they fulfill the following conditions.

Registered and successfully completed all the courses and projects.
Successfully acquired the minimum required credits as specified in the curriculum within the stipulated time.
Has no dues to the Institute and has no disciplinary action is pending against them.