What is the specialization?
You get specialization in Technology. You have three options under Technology specialization. The Tech MBA is structured around three experiential pillars: - core business, technology specializations and a experiential module - project in which the students will develop a new business idea from concept to launch.
The program offers three specializations:
Technology Product Leadership
The growth of our economy has been largely determined by innovation and original product development. The ever-increasing demands for product functions, coupled with low cost, high quality, and short lead-time requirements, have made product development a very complex and inter-disciplinary activity. The recent high-tech revolutions and stringent environmental concerns have further contributed to the complexity of modern product development.
There exists a great human resource need in the areas of new product development. There is huge requirement in Product space in India
Technology Service Leadership
India is the world's largest sourcing destination for the information technology (IT) industry, accounting for approximately 67 per cent of the US$ 124-130 billion market. The industry employs about 10 million workforces. Whatever be the political, social and economic scenario, it is undisputed that world looks to India for technology services. From Y2K to current innovative organizations, India has been reemerging in terms of offering services to the world.
Changing Times. We are at a juncture to reemerge and gain skills required for the new Industry and new technologies that are replacing old ones. A Java developer or a Dot Net developer are no longer required. Leaders who can think holistically, who can grasp new technologies and be technology agnostic is what is the need of the day.
EMC2 - Technology Services Leadership – specialization helps students to grasp knowledge required for managing and leading new technologies. The students get the knowledge of Big Data, IoT, Cyber Security, Natural Language Processing, Artificial Intelligence, Ecommerce. They get information on how to make effective presentations to customers, how to respond to RFPs and how to manage teams. This is a holistic education designed for engineers to lead the future.
Technology Sales Leadership
EMC2 specialization for high technology marketing products combines basic marketing concepts (product, price, distribution, marketing communication and promotion pricing) with aspects that are unique to “new-to-the-world” products.
These include time-based diffusion, target marketing to cross the chasm, network effects, rapid cost declines, information goods (no variable cost, just fixed costs) versus industrial goods (mainly variable costs), product bundling and versioning. Students preparing for careers in marketing high-technology products such as hardware and software, IoT, Big Data, Cyber Security and other emerging opportunities should establish a strong base in this program.